And above all — of my technology for shooting with automatic background removal
are produced in seconds and minutes (instead of days and hours in traditional ways), while at the same time being much cheaper and much higher in quality, that positively affects the growth of conversion
«time to web», — the time interval between unpacking the goods in the photo studio and placing the goods on sale, — accelerates sales; allows to prepare and produce paper catalogs and printed materials in the most expeditious manner
fully finished photos at the same time (with the growth of quality and the shortening of deadlines) — falls sharply. This reduces the operational costs and increases the speed to shelf, improving sales and profits
of the finished photo, shortens the deadline from days and weeks to minutes and seconds and at the same time strongly raises the image quality.
in ERP/CMS and online can be withdrawn real-time directly from the photographer's workplace.
of warehouse with product images storage opens opportunities for broad modernization of the whole enterprise, reducing costs and significantly increasing the efficiency of the entire e-commerce solution in general.
сan be millions and tens. After implementation fewer staff commit more work with better quality and for less money. Due to the opening technological possibilities it turns out to reorganize not only a photo production but also other departments of the whole enterprise.
speed to shelf — speed up of movement of goods. Accelerating, shortening the sales cycle. Due to the reduction of the time interval between the receipt of goods in the warehouse and the appearance of goods on the web site, the final retail destination. Shortening of deadlines of photo production opens wide opportunities for optimization of all business processes of the enterprise.
greatly increases providing conversion gain, sales and profits. 64% of users do not complete the purchase because of insufficient image quality. 55% of the respondents, faced with insufficient quality images, makes a purchase from competitors. And only 8% say that they return to the site later and complete the purchase.
The finished images is made without retouching and without Photoshop or Lightroom in seconds after the shutter release.
RAW files of this example: goo.gl/Q9iqMN
The proposed technology can be implemented in any production environment — in the model shooting, photographing jewelry, shooting of white goods, hardware, staples, shoes, grocery and so on.
Retailers can bring sales to a new level. Marketplaces and fulfillment operators сan offer their customers efficient and profitable content production services.
For companies in need of continuous updating of images on the site this technology reduces requirements to experience and qualifications of staff, speeds up image processing, shortens deadlines, cheapens production of the images and at the same time improves the quality of images with perfect background removal.
In cases when subject requires operator intervention — the intervention is far less laborious than with traditional methods of retouching. It is not voluminous, tedious and doesn't require precision movements.
The point is that through my technique of shooting and processing, images are produced automatically, without employee remuneration with minimal operator actions and much faster than usual «$5 clipping path» trash. Not taking in the account the fact that by hands most of this result, in principle, is not reproducible. Besides: five bucks for each image you keep to yourself.
is not a panacea, but in combination with the techniques I have created it produces phenomenal results.
It is possible to make light tables of any size and any capacity.
The fur, even the dark fur, is translucent. The difficulties when clipping it with the traditional methods of retouching are associated with this fact.
As long as you have to keep the background illuminated while shooting — from the nature of things — you will have to agree with certain degradation of the object outlines, especially when the object merges with the background.
It is possible to implement a real-time production of finished images from the workplace when a few seconds after clicking the camera shutter, fully finished image are available in the ERP\CMS repository for posting on the site.
So, we change everything:
each «photo session» is now from one SKU, which is fully completed by the photographer before starting work on a new one.
After the «approval» of the photographer (photo editor, the head of the photo production and anyone who has the rights to the operation of «approval photo»), the photo of the SKU already at the ERP/CMS storage, receive a «tick» «ready to be displayed on the site».
When a SKU item in the database collects a given number of «ticks» — «the photo is approved», «the description is filled», «the price is set», «in stock», «category is assigned» etc. — it is displayed on the site «automatically».
Either in the form of an item available for order, or in the form of «add to the waiting list».
Accordingly, the withdrawal of his «tick» by any of the employees automatically leads to a change in the goods on the site, — SKU either ceases to be shown, or from the available to the order turns into «add to the waiting list», for example.
The introduction of this method of content management allows you drastically (from weeks to a day and hours) reduce the time between the receipt of goods in the warehouse and the exposition of goods on the web site.
«Pile up» operations is prohibited — it is forbidden to «prepare descriptions» all day, and then post them at once before leaving home. For all set the quotas for «took in the zone of responsibility» — employee can take in the zone of responsibility not more than X items at a time. The following X items become available for «take to work» only on the full completion of work on the items already taken into the work.
This harmonizes the workflow not allowing anyone to become a bottleneck. And does not allow the «New arrivals» site section to look like «one hundred t-shirts in a row, one hundred sunglasses in a row, one hundred shoes in a row».